Are you looking for answers in all the wrong places??
What if the clarity you’ve been searching for won’t come from outside advice, planning, or strategies?
Imagine being able to tap directly into your own inner wisdom—a place where real answers, aligned choices, and a clear sense of direction await.
In this episode, Gigi and Makena unpack the process of tuning OUT the noise and tuning IN to yourself.
- Hear stories of life-changing “aha” moments that came from quieting the “noise.”
- Discover the power of curiosity to uncover the direction that’s right for you.
- Learn why clarity doesn’t come from overthinking… but from taking small, inspired actions and following your aliveness.
Plus, you’ll hear about their upcoming free masterclass, The Unstoppable Woman.
Enjoy the episode!
Show Highlights
- 01:47 What NOT To Do: Coming from Your Head
- 05:58 The Curiosity Skill
- 07:17 The Importance of Open Space
- 08:49 After Years, He Finally Got Clear (in Minutes!)
- 13:03 How To Tune Into Your Inner Wisdom
- 17:29 Our New Family Project
- 25:15 Letting Go of Overplanning & Fear of Failure
- 27:43 Why the Time is NOW
- 30:42 The Slow Path vs. Making a Quantum Leap
Links + Resources
- Apply to get coached for free on a future podcast episode.
- Learn more about The Way of the Muse™ + our programs & events.
- Follow Makena on Instagram: @makenasage
- Check out Beloved Milestones – to download our “Meaningful Bachelorette Party Ideas” guide.
- Join us for The Unstoppable Woman masterclass to become the Unstoppable Woman you’re meant to be who magnetizes her biggest dreams–unapologetically!
Episode Transcript
Makena: Hello, everyone.
Gigi: Hello, Makena, how are you? I can see you too.
Makena: I’m good. You’re everyone today. You’re everyone I can see, but I know there are other people listening.
Gigi: Hello to everyone else who we can’t see.
Makena: Yeah, absolutely. Welcome back to another episode. Today, we wanted to talk about tapping into your inner wisdom—how to really tune in, tap in, and get clarity answers about something, direction, or whatever that might be for you.
What is it that you normally observe around this, Gigi?
Gigi: Yeah, what I often see is people trying to figure it out in their heads, right? They’ve got lots of ideas, trying to make their life or their plan around what’s in their mind, which makes sense, right?
As we go out and do things and gather information, of course, we go, “OK, now let’s make our plan. It’s from our head.”
But what we want to talk about today is the distinction that, before you get to that point of the plan, it’s really good to tap into your inner wisdom.
I think what we’re going to share today is that we’ve shared in different ways in different episodes, but we continue to bring this point in because it has so many different subtleties to it.
It is truly one of the things that I think is very different about what we do in our work.
Makena: Absolutely, yeah. I really experienced this for myself when I was trying to get clear on, well, first of all, what the panic attacks were about back when I was having those in 2016-2017. What was going on? Why was I having that experience?
I had a sense that something needed to change, probably around my career, but I was really struggling.
So, I went out and hired different coaches. I thought, “Okay, I’m going to go figure this out.”
I wasn’t going to go to you—you’re my mom—so I joined a mastermind and did some different programs, thinking, “I’m going to figure out what I want to do.”
I remember distinctly this experience of being on a call with one of the facilitators.
They were great programs; I got a lot out of them in different ways. But I remember having this feeling that she kept suggesting things or having different ideas about how I could grow.
You would think that would be helpful, right?
I was in an online marketing business at the time, doing copywriting and online marketing strategy, and we talked about growing that and how I would do it. I was pretty clear that wasn’t it. I knew, on some level, that wasn’t the direction.
We talked about other things, but none of it really landed somehow. I couldn’t figure out why—it seemed like that would have been the solution.
It wasn’t until you really supported me. We’ve told that story before on the podcast, where you asked me questions, and over a couple of days, you listened in such a way. I don’t exactly know how you’d describe it, but you created this space where I saw so clearly what it was I wanted and what the direction was.
That’s what we want to talk about—how does that happen?
How can you connect to your inner wisdom? So, from this lens of tapping into your inner wisdom, what was happening there that was different, Gigi?
Gigi: Well, first of all, as you mentioned, there are so many amazing coaches. I think there are different kinds of coaches for different points of where you are in your business, life, or what you want to create.
For you, I think you were looking to make that transition or shift.
A lot of people come to me when they’re already very, very successful, but they know there’s something deep inside that’s not being actualized. There’s something in them they want to bring into the world and into their businesses.
In the way I worked with you, as you said, I practiced a skill I teach all the coaches we certify, which is to sit in that seat of the coach, ask open-ended questions, and be curious.
I did not put what I saw in there at all; I waited.
For me, in all my years of experience—38 years—the bottom line is everybody knows what they want. I truly believe that.
If you sit with people long enough, allow them to really connect and talk, and just be there without trying to give advice or make them see what they “should” do, something comes alive in people, and they start to remember who they are.
In those few days, all I did was listen deeply and then give feedback. My feedback was always, “Where did you light up? Where did I see the most energy?”
When I shared that, it wasn’t to make a plan. We need that time to sit in the curiosity, start to discover, and see what we want.
Now, you have a guide, but for those listening who maybe don’t have a guide, we should talk about how you start to do that on your own.
But let’s share a couple of stories first.
Makena: Yeah, absolutely. It’s funny; I was just on our mastermind call this morning for our Wealthy World Changers mastermind, demonstrating one of the processes that the women were going to do with each other.
I was coaching one of the women, and she said it was so interesting because I would ask a question and then wait.
She’d initially say, “I don’t know,” or she wasn’t sure, and I would just wait or ask the question differently.
She said, “It was so interesting—the space you created, the way you’d ask the questions. Then, I would see.”
It was such a different experience than in a typical conversation where people are like, “Well, what about this?” or “You could do this.”
People mean well, and there’s a time and a place for brainstorming and ideating.
But when you’re really looking for that deeper clarity about something, it might be, like Gigi was saying, a career pivot.
For some people, it might not be—it might be a bigger dream or a feeling that there’s something you want to shift, change, or evolve, and you’re just not sure what it is.
So, in that sense, this is a different approach than what most people experience, especially in their day-to-day conversations and often in coaching containers as well.
There’s also a time and a place for strategy, and we’ll talk about that in a moment.
But first, I really want to hear the story of how you changed a man’s life in, like, an hour or something…
Gigi: It was one minute. I’ve had this happen many times where people reach out and say, “In one conversation, in one minute, my gosh, I saw everything.”
I’m in that space of curiosity, and in my feedback, if I see where somebody lights up, I share that with them. I always tease my clients, telling them I don’t listen to them—I only watch for their lights. I follow those lights.
I had an experience several years ago. My daughter Tiffany invited me to a men’s brunch in Austin. They’d never invited women before, so we went. Men had the Sunday brunch and talked about everything.
Everyone was introducing themselves, and I said very simply:
“Basically, what I do is help people see who they are, what they want, or the next evolution of their business by asking open-ended questions and watching for where they light up.”
“When they light up, I share that with them because it taps into their aliveness. That aliveness is the window or key to their direction at that moment. Aliveness can change over time.”
“I help my clients follow that to create exceptional lives, businesses, and families.”
That’s all I said.
Do you want to read the note he sent me, Makena?
Makena: Yeah. When did he send this to you?
Gigi: First of all, my daughter was at the “Traffic and Conversion” event two months later. He came up to her and said, “Listen, remember me? That day listening to your mother changed my life.”
She said, “You should share it with her.”
A couple of months later, he shared this with me.
Makena: Here’s what he wrote:
“When we met, I was suffering through severe burnout that ultimately lasted about 18 months. I tried everything to recover, but nothing worked. You and I met only briefly, but something you said really resonated.”
“You talked about helping entrepreneurs identify what brings them energy and aliveness. Though I’d heard people talk about doing what lights you up before, the way you described it was different. I left that brunch and immediately began making changes.”
“As a result, I went from feeling disoriented, partly depressed, and irritated with myself to feeling full of energy and excitement toward my next project. Now, I’m about to sell 50% of my business, transition from CEO into the product visionary role, and pursue what I believe is my calling in life.”
“I just wanted to say thank you. You made a huge impact on me in our short conversation.”
– Andy, entrepreneur in Austin.
Gigi: After this, I reached out to him. He ended up selling his business, making far more than he ever thought possible, and transitioned to his next thing.
I met him in Austin; we had coffee, and he was super happy about it.
Makena: I love that story. It illustrates this approach of tapping into your inner wisdom through the lens of aliveness.
Gigi: Yeah. At every moment, your vitality is either increasing or decreasing.
When it’s increasing, pay attention. We walk our clients through this to help them build something aligned with them.
The distinction we’re trying to make is there are many business models and ways to go in life. If I come and just put one of those on you, and it’s not the right timing or alignment, it won’t work.
That first part is discovering what you want.
What’s the lifestyle you want? How do you want to earn? What truly resonates? What brings you alive? When you talk about it, you’re energized, and you have vitality.
Or, if it’s a certain product you want to create, where is it in the world that you feel most like yourself and the most alive?
Those are the little pieces of your puzzle that start to connect you to that inner wisdom.
And from there, you can find the right system, business plan, and all those other pieces.
Makena: That’s so key because, as we said before, there’s a time and a place for strategy, for action steps—all of that.
We help our clients with those, but it’s not where we begin because there’s a clarity that needs to come first.
I’d like you to talk a little more about timing because you just mentioned that there’s a timing to things.
I was reflecting on that earlier as I shared my story. That was also a piece of the puzzle because I remember, with certain coaches, seeing glimpses of a vision, but it felt too big or too far off from where I was, or I just couldn’t see any shape or form of how I’d get from where I was to where I wanted to be.
So timing—I feel like there’s an important piece here. Can you talk a little more about that?
Gigi: Yeah, The timing is that it has to really resonate. There’s always something great about stretching yourself.
If I really want to do something, and I sit around and wait the next five years and don’t do it… I believe that’s also why we hire guides and coaches, people who support us to get off and get going.
But there are times when I’ll see somebody have an idea, and they’ll go out and start building a business around it. And it didn’t have time to percolate enough for them to really know that this is what they want to do.
So they build something, and then they’re in the middle of it and go, “Oh my gosh, this is not what I signed up for,” “And there are many parts of this that aren’t really right. They’re not in alignment.”
So, I think it’s really important—we always say to start a project around something. If you see something and you’re curious about it, and you feel like, “You know, this might be my next thing,” then instead of going out there, building a big business, getting investment money, all of that, create a small project.
Do a project, and make it have a beginning, middle, and end. That will give you so much feedback to see: Are you moving in the right direction?
It also gives you the opportunity to see, “Okay, how do I tweak this?” “Maybe we thought it was this way, but we’re going to change and do it a different way.”
I think that is such a successful model because then you haven’t committed to something so big that, if you don’t follow through with it, you feel like a failure.
I’ve watched a lot of people go through this and also lose a lot of money, and it really hurt them in terms of feeling like they failed.
And so it makes them hesitate to go into their next thing. So I highly recommend that if you have something to do, you create some kind of project.
We’re doing that right now, Makena, with our Beloved Milestones, right?
We started out with a little baby step. We know where we want to go, but first, we said, “Hey, let’s do this and see what kind of feedback we get.”
And then we’ll see where we want to put our energy next.
Makena: Can you share what that is? Because people probably have no idea.
Gigi: So, Beloved Milestones is a company that the six of us, my kids and myself, have started. And that is meaningful celebrations.
So it’s making celebrations, like bachelorette parties or bridal showers, things like that—instead of them just being a celebration.
And a lot of times with bachelorette parties, it’s just about partying and things like that. But then you don’t really connect with who’s there.
And a lot of times, I think the person that is getting married or is having the bridal shower…
Makena: It could be a 60th birthday party.
Gigi: We have a lot of different ideas. They don’t really get connected or the recognition, and then also the people that are there don’t really get to share how much that person means to them.
So we’ve developed a lot of different ways to have more conscious and meaningful celebrations to where people—it becomes a moment in time that you remember for the rest of your life, but not just because it was fun, but because it really touched your heart.
Yeah. What else do you have to say about it?
Makena: That’s basically the idea. Gigi has always been so amazing about bringing more meaning into our celebrations as a family.
So we started doing this for our bachelorettes. You know, all four of your daughters—me and my sisters—are married now. And that’s all been in the last few years.
So we all had bachelorette parties, and we really brought this into those experiences, where it was more of a little gathering. We had meaningful shares, different things that we did, and different activities to make it a memorable experience in a different way.
We still had a fun party, but we also had the experience of people sharing their wishes for us or answering certain kinds of questions to go deeper.
And we did that for your 60th birthday, right? We created a whole kind of—whatever you want to call it—ceremony or something like that.
We sat down, I remember, we played music from each decade of your life, and we did these little things and shared different wishes again, visions, and also memories.
Some of these practices and experiences—you had the idea to turn them into, first of all, these free guides.
So, if you’re listening to this, we started with just one because of course, start a project like Gigi said.
So, it’s belovedmilestones.com/bachelorette, and that’s our meaningful bachelorette party guide, and it’s free.
That’s our first little piece to see, “Okay, now we test it, and we see what the reception is like.” Then we’ll take a different kind of celebration and test that one. We’ll see what people want more of, and if it’s something we’re enjoying, and so on and so forth.
So that’s a great example, like you’re saying, Gigi, of taking something and really trying it on, trying it out before you go full steam ahead and decide, “This is the thing.”
So what about—because you said something earlier around, so we were talking about timing and really taking a project—and this is true, by the way. I mean, some people might be listening, and they’re not necessarily trying to start a new business or something like that, right?
They want to get clear on something else, maybe an evolution of themselves or their personal lives or something like that.
I’m trying to think how this would apply in that case if it’s not necessarily… I mean, it could be something like you’ve always wanted to write a book, or you know you want to get more into your creativity.
Let’s say that was it.
So, you know you want to get more into your creativity, and you could still apply the same principle, right?
Even if it’s not starting a business, you try some different things and try them on to see what really taps into that for you.
Gigi: Yeah. And, same thing—you go and try some things. Maybe you’ve had things in the back of your mind.
I have an old friend that I reconnected with recently, and she was actually at our workshop in Sonoma. She wrote me afterward and said, “After the workshop, I went and signed up for singing lessons because I’ve wanted to do that my whole life.”
And so, you’ll have those little nudges in your brain, and you go out there and try them, you know, and see if it’s something you really want to add to your life.
So, those little things—like she starts singing again—will really change her. I know she loves to sing; who knows, down the road, she might put on a little show.
So it really allows you, again, to start to build your life and your time in such a way that you’re spending time doing things that are really in alignment with you.
And when you do that, here’s the thing: when you follow that aliveness, the next step is to follow your curiosity in whatever brings you alive.
For example, as you said, you want to write a book, and it’s around a certain topic, you say, “Okay, I’m going to use my curiosity and go out there, see what other books are written about that, or who else is doing this, or how that works.”
So, after that spark is in you, you follow that energy into the thing you’re curious about.
Does that make sense?
Makena: Yeah, it does. It’s kind of like diving deeper, exploring, and following that line of curiosity and aliveness.
This is really important because, as we always say, clarity comes through action. Inner wisdom doesn’t always come as a breakthrough clarity moment where suddenly the clouds part and everything becomes clear.
I mean, in a sense, that was my experience when you worked with me, with that initial turning point moment—but that’s because I was working with a, you know, 30-something-year master coach at that time, and you were really guiding me through.
So it was this intensive, kind of two-day experience we had together. You lead these—they’re called Soul Reveals. And in that, yes, I had a kind of clouds-parting moment.
But it doesn’t mean everything stayed clear or that it all stayed the same as I moved forward. But there was that moment.
It’s not always going to be that way, right? Even when you work with people, sometimes it’s glimpses, it’s glimmers, it’s the beginning—it’s the aliveness, it’s something. Then, people begin to follow that thread, and then more reveals itself.
Gigi: Take the action because we see so many times that people are waiting and waiting, and the action reveals everything to you.
Like I said, if you move in a direction and realize, “You know, this really is not it.”
Just think of all the brain space that opens up—you’re no longer wondering, you know?
Makena: Yeah, absolutely. I think people get so caught up in wanting the steps to be perfectly clear and laid out ahead of them.
Or a lot of times, I think it’s the fear of failure, like you were saying earlier. Like, “What happens if I fail?”
But that’s sort of when you’re setting yourself up to say, “Whatever I do, it has to be the right thing,” or “This has to be the thing.”
What would you say to someone about that?
Because that comes up a lot when they tap into their inner wisdom, and they think, well, they might get an answer, right?
And they might be like, “Oh, well, I’m curious about this, or I have energy around this, but what if I do it and it doesn’t work out? What if I fail?”
Gigi: Then you’ll just be quicker on to the next thing, you know?
And again, you have to consider timing. It depends—do you have a job and don’t have the time? Then, how do you start to carve out the time?
But if it’s just that it’s fear, you have to look at it like this: you go for it. And when you go for it, if it doesn’t work, then that just makes you so much quicker and closer to what it really is.
If you leave it in the back of your mind and you wait for another year—again, it’s in the back of your mind, running your life instead of you fully being present in your life and really, really going for what you want.
Makena: There’s this concept—I went to a talk at an entrepreneur’s retreat a few years ago, and I wish I remembered what it was called. But basically, it was something like “micro experiments” or “micro iteration” or something.
It’s a concept in startups, and it’s in design thinking, too, I believe. The idea is to test, to get out there and try, and almost to fail as quickly as you can at something.
It’s like—try it, see if it works. If it does, keep going; if it doesn’t, switch.
And to do that as quickly as possible, as much of that as possible, to really create this momentum where a business or a project moves forward at such a different speed and with such a different energy than when people are like, “Okay, we’re going to make the whole plan, the business plan, put in every step, check it across all the departments,” and so on.
Then, the speed at which things happen is very slow.
So it kind of reminds me of that. It’s like—it’s your own version of that.
Gigi: Yeah. And when you use your curiosity, that’s where your innovation comes from. If you wait on it, a lot of times it loses energy.
But if you go for it, then what happens is—like we’ve talked about in other episodes—the action, and actually going for it, often brings opportunities out of nowhere for you.
But if you wait and hold it and don’t do it for six months, it has a very different energy to it.
So, using your aliveness and curiosity is where you start to create ideas and innovations. And then when you act on those, you might meet, for example, the publisher who wants to publish your book when you’re on a plane, just talking to somebody.
I’ve had these kinds of experiences so many times through my career, not by ever making a plan.
My first book, which was published in 2003 in Germany—I didn’t plan that at all.
I just said, “Oh, I’d love to write a book,” and then, all of a sudden, this woman walked into my life and asked, “Have you written a book?”
I said, “No.” She went out and got me a book deal. There was no plan for that whatsoever.
The next time my book got published in all the other countries, the same thing happened. It happened through these magical moments because I knew my desire and was following my aliveness.
Makena: So, tapping into your inner wisdom is about asking, “What do you want? What’s your desire?”
And then, like you’re saying, following that aliveness.
Sometimes, we can get to that on our own through self-reflection and observing our lives. You might know deep down and just haven’t really admitted it to yourself.
You might even be listening to this podcast episode going, “Okay, I know what the next thing is, or I know what this is.”
Or, you might be sitting there thinking, “I still have no clue, right?” You go out, and you’re not clear.
So, we’re actually leading a masterclass, and at the time of this recording, it’s about three weeks from now—two or three weeks from now.
It’s called The Unstoppable Woman, and it’s about how to really step into the version of you that goes after it and creates what you want in every area of your life—whether in your career or business, in your relationships, or in your personal life with yourself—really becoming that unstoppable woman.
In the masterclass, we’ll take you through some exercises and self-reflection to help you start tapping into that inner wisdom even more and really look at those deeper desires.
Sometimes, we need a space like that, or a coach, or a program, or whatever it might be.
But this is free, so we recommend you all come to that. The URL for that is wayofthemuse.com/unstoppable. So, definitely, we’d love to see you there.
Gigi: I think just to add to that, you know, with the guide, or assistance, or coming to the masterclass—you can do it on your own. You could absolutely go for it.
But what we find with the people that we work with or the women that we work with, is that when they step into our world, what happens is it accelerates that change.
And for you, for example, Makena, I’d watched you for years, right?
Going back and forth, back and forth, back and forth. And when I finally couldn’t stand it anymore, I thought, “I have to just interfere,” and I did that.
And what happened is, within two to three days, we accelerated what could have taken you another…
Makena: Oh, my God, I was in it for two years before that. So I could have been there for a lot longer.
Gigi: We just finished our retreat when the women, two months ago—was like, “Okay, I’m going to get on stage.” And she created an event, and then she had a full page in the newspaper.
All kinds of things happened for her when she made that commitment, and then she had the support of all of us and the other women.
She could have never imagined that happening within—what—eight weeks.
Makena: Yeah, yeah. It’s to make this distinction that when we’re talking about tapping into your inner wisdom, it’s like, are you going around asking a bunch of people for advice and looking for answers outside of yourself?
This may even just be in the form of, “Okay, well, is it this strategy or is it that strategy?” or looking at what everybody else is doing and asking, “What should I be doing?” Or you’re trying to make the plan, and you’re planning and planning and planning.
These are all ways that we almost distract from really tuning in, and that’s what we want to really encourage you to do.
That’s what’s really different about our approach. In the way that we work with people, whether it’s in a free masterclass like this or in one of our programs, we’re giving you ways, tools, questions, and guidance in such a way that you tune into you first.
And you have these tools—how do you follow your aliveness, how do you follow your curiosity—getting those moments of reflection where someone says to you, “Wow, you really lit up when you talked about that,” and you go, “Oh, that’s interesting,” right?
And it’s like a ping for your subconscious mind. It brings something that was back here in the unconscious realm to the front and turns this light on, and you go, “Oh, maybe that’s a piece for me,” or “Maybe there’s something there.”
So it starts to create this clarity of desire, this clarity of “What do you want?”
And to your point, Gigi, about your story with your books, that’s where magic starts to happen—or synchronicities, or coincidences, whatever you want to call them. It all starts to happen through that clarity and then taking the action.
And then there are those moments where, okay, now we need the strategy, now we need certain elements of a plan to get you there, but it all starts from this place.
Yeah, so just noticing; where are you coming from with it?
Gigi: Yeah, yeah, absolutely.
Makena: Well, beautiful. Anything else you want to share on this, Gigi?
Gigi: I think we’ve, you know, shared enough to where if you have something, as I said, create a project and go for it.
And if not, get support. Come to our masterclass.
It’ll also wake you up to a few things. You’ll see things differently.
And just get out there and go for your dreams.
Makena: As we’re approaching this time of year when people are really reflecting on… Can you believe it’s almost November? Or it is November.
And people go, “Okay, wait, last year I said I wanted to do X, Y, Z,” and it’s not to be hard on ourselves, right, but to really go…
I love this question: If you were an unstoppable woman, what would you be doing differently, or what would be different in your life?
And if you imagine, what would that be?
Then come to our masterclass, and we’ll talk to you more about that and how to start stepping into it so that you make 2025 the year that you come to the end of next year, and you’re like, “Oh yeah, I did it.”
At least, either you really got some things started, and you’re so proud of yourself, or you accomplished huge things you’ve been wanting to do for a long time in whatever area of life that might be.
So, wayofthemuse.com/unstoppable.
We’d love to see you there, have the opportunity to work with you live on a call, and do Q&A.
We’re going to have a panel of women on the call who are doing incredible things in the world and sharing their stories of how they’ve become more and more unstoppable in their own lives and businesses.
Thank you for being here.
Gigi: Thank you. Thank you, everyone, for listening.
Makena: See you there! Bye.